Undoubtedly one of the biggest tasks that a small business will face is getting finance. Often, this will strongly dictate how successful a new venture can become – and there is no doubt that immediate capital is something that could help your business ten fold, especially when money is tight.
You might decide that the best route to go down is through individuals. Investors who are experienced in investing in early stage companies might well be a better fit for you – as you can stand the chance to benefit from someone with a wealth of experience and perhaps a more genuine human touch. Equally though an investor will want to have a safety net. It’s a lot to ask of someone to put their money into you – when there are always risks that your venture may fail and their money go to waste.